Toyota chief apologises in China

Carmaker hopes "to win back consumers' confidence" in world's biggest car market.

    Toyoda apologised four times during the one-hour long news conference in Beijing [Reuters]

    The Toyota chief apologised four times during the one-hour news conference.

    "We hope to win back consumers' confidence in China by handling the recall as soon as possible," said Toyoda, who is also the company's chief executive.

    Global quality committee

    Toyoda also said that in response to the crisis, a global quality committee would be formed with a chief quality officer from each region.

    In China, the company announced a recall of 75,552 RAV4 sport-utility vehicles in late January due to an accelerator pedal problem.

    The company has not announced a recall for other models in China and on Monday, Toyoda said the problems of faulty floor mats and braking software had not affected vehicles sold in the country.

    The Chinese market has become increasingly important to Toyota [AFP]

    But a Chinese product safety watchdog warned last week that drivers of imported Toyotas should have their cars, including the Tundra, Camry and Corolla models, checked for possible defects.

    China, the world's biggest car market, has become increasingly important to carmakers as they struggle with weak global sales.

    China's overall vehicle sales increased by 45 per cent last year to 13.6 million, overtaking the US as the world's biggest vehicle market.

    Toyota, which started relatively late in the country, remains behind competitors such as General Motors, Volkswagen and Nissan in vehicle sales.

    The Japanese auto giant's sales in China increased by 53 per cent year on year in January, but according to the Nikkei business daily, the recalls have already decreased demand, leading Toyota to begin discount sales.

    SOURCE: Agencies


    YOU MIGHT ALSO LIKE

    Survivor stories from Super Typhoon Haiyan

    Survivor stories from Super Typhoon Haiyan

    The Philippines’ Typhoon Haiyan was the strongest storm ever to make landfall. Five years on, we revisit this story.

    How Moscow lost Riyadh in 1938

    How Moscow lost Riyadh in 1938

    Russian-Saudi relations could be very different today, if Stalin hadn't killed the Soviet ambassador to Saudi Arabia.

    We Are Still Here: A Story from Native Alaska

    We Are Still Here: A Story from Native Alaska

    From Qatar to Alaska, a personal journey exploring what it means to belong when your culture is endangered.