Apple offers movies on iTunes

Apple Computer will start selling movie downloads from Walt Disney's film studios, in a bid to turn its iTunes online music store into a one-stop shop for digital entertainment.

    Apple says the movies will cost between $10 and $15

    Steve Jobs, the company's chief executive, said that Apple would also deliver a device in the first quarter of 2007 to let consumers stream movies, music, photos, podcasts and television shows from the web to their home entertainment systems.

    Code-named iTV, the device will cost $299. Analysts said on Tuesday that it could solve the entertainment industry's dilemma of bridging the gap between the living room television and the computer.

    Apple's eagerly anticipated movie service will sell new releases from the Disney, Pixar, Touchstone and Miramax studios for $12.99 if pre-ordered or bought during the first week available. Normally, new releases will cost $14.99 and other feature-length films will cost $9.99.
       
    Jobs said that about 75 films are now available on iTunes, and that they take about 30 minutes each to download for users with high-speed internet connections.

    Consumers can view the movies on their iPods and computers, and eventually on televisions with the upcoming iTV player.
       
    "In less than one year we've grown from offering just five TV shows to offering over 220 TV shows, and we hope to do the same with movies," Jobs said.

    "iTunes is selling over 1 million videos a week, and we hope to match that with movies in less than a year," he added.
       
    New iPods

    Jobs, a Disney director and one of the company's largest individual shareholders, also introduced new versions of the iPod with brighter screens and longer battery life as Apple looks to expand its dominant position in digital music.
       

    Analysts have said it was only a matter of time before Apple started selling full-length movie downloads via iTunes, which has already sold 1.5 billion songs and more than 45 million TV shows.

    Longtime Apple watcher and analyst Tim Bajarin of Creative Strategies said: "Any of the other studios would be crazy not to jump on this."

    SOURCE: Reuters


    YOU MIGHT ALSO LIKE

    Interactive: Plundering Cambodia's forests

    Interactive: Plundering Cambodia's forests

    Meet the man on a mission to take down Cambodia's timber tycoons and expose a rampant illegal cross-border trade.

    The priceless racism of the Duke of Edinburgh

    The priceless racism of the Duke of Edinburgh

    Prince Philip has done the world an extraordinary service by exposing the racist hypocrisy of "Western civilisation".

    China will determine the future of Venezuela

    China will determine the future of Venezuela

    There are a number of reasons why Beijing continues to back Maduro's government despite suffering financial losses.