Saudi airline wants Easyjet brand

British low-cost airline Easyjet has been approached by Saudi Arabian airline National Air Services (NAS) to use its brand in the Middle East

    EasyJet said it would not invest any equity or cash if it signed up

    The British low-cost carrier said that it was evaluating the opportunity to franchise its brand but did not expect a final decision until early 2007.

    "Since it is expected that this will take the remainder of 2006, a decision in relation to this opportunity is unlikely before early 2007," Easyjet said on Friday.
      
    NAS, which wants to set up Saudi Arabia's first private commercial airline, made the approach alongside Dubai-based private equity firm Abraaj Capital.
       
    The fledgling Saudi Arabian airline has applied for a licence to operate domestic flights in Saudi Arabia and hopes to operate low-cost flights to other areas in the Gulf.

    EasyJet said it would not invest any equity or cash if it took up the opportunity and a decision would depend on whether NAS gets a licence and whether it would add significant shareholder value.

    Stelios Haji-Ioannou, who founded EasyJet in 1995, has extended the orange-coloured "easy" brand to a range of other no-frills businesses, including car rental, finance, leisure, music, men's grooming products and a cruise ship.

    NAS is a privately owned corporate jet operator and first announced plans in 2003 to start a domestic airline to compete with flagship carrier Saudi Arabian Airlines.

    SOURCE: Reuters


    YOU MIGHT ALSO LIKE

    How different voting systems work around the world

    How different voting systems work around the world

    Nearly two billion voters in 52 countries around the world will head to the polls this year to elect their leaders.

    How Moscow lost Riyadh in 1938

    How Moscow lost Riyadh in 1938

    Russian-Saudi relations could be very different today, if Stalin hadn't killed the Soviet ambassador to Saudi Arabia.

    Will you push the boundaries or play it safe?

    Will you push the boundaries or play it safe?

    Curate an art exhibition and survive Thailand's censorship crackdown in this interactive game.