Media to join drive against AIDS

Top executives from 22 broadcasting giants around the world agreed on Thursday to join a UN campaign to educate the public about how to prevent AIDS.

    The media will take the AIDS messages around the world

    "If there is one thing we have learned in the two decades of this epidemic, it is that in the world of AIDS, silence is death," U.N. Secretary-General Kofi Annan said, urging the media companies to broadcast more public service messages and educational shows and also to explore AIDS themes in their regular programming.

    Annan organized the Global Media AIDS Initiative with help from Microsoft Chairman Bill Gates and Drew Altman, president and chief executive of the Henry J. Kaiser Family Foundation.

    "If there is one thing we have learned in the two decades of this epidemic, it is that in the world of AIDS, silence is death"

    Kofi Annan
    UN Secretary-General

     

    "You are joining into something where there is very much positive momentum, but we're not even doing half of what should be done," said Gates, whose Bill and Melinda Gates foundation has given extensive support to the search for an AIDS vaccine.

    "The challenge for all of you is to think about how to raise visibility," he told the group.

    Expand knowledge

    After a three-hour round-table meeting, all 22 executives signed a declaration resolving "through our companies to expand public knowledge and understanding about HIV/AIDS." HIV is the virus that causes AIDS.

    Among participating media companies were the BBC, Broadcasting Organizations of Nigeria, China Central TV, Russia's Gazprom-Media, Brazil's Globo International, NHK Japan Broadcasting Corp., Time Warner Inc., France's TV5, Lebanese Broadcasting Corp. International, South African Broadcasting Corp. and Spain's Radiotelevision Espanola.

    SOURCE: Reuters


    YOU MIGHT ALSO LIKE

    Meet the deported nurse aiding asylum seekers at US-Mexico border

    Meet the deported nurse helping refugees at the border

    Francisco 'Panchito' Olachea drives a beat-up ambulance around Nogales, taking care of those trying to get to the US.

    The rise of Pakistan's 'burger' generation

    The rise of Pakistan's 'burger' generation

    How a homegrown burger joint pioneered a food revolution and decades later gave a young, politicised class its identity.

    'We will cut your throats': The anatomy of Greece's lynch mobs

    The brutality of Greece's racist lynch mobs

    With anti-migrant violence hitting a fever pitch, victims ask why Greek authorities have carried out so few arrests.