Lauda launched no-frills car rental

Three-time Formula One champion Nicky Lauda has launched a car business that will rent cars for one euro (around $1) a day.

    Nicky Lauda became a successful businessman after retiring from Formula One

    "Laudamotion," will rent 50 advertising-plastered Smart cars, the small urban-oriented vehicles made by DaimlerChrysler, in Austria. 

    Individual customers renting the cars will have to drive at least 30km a day in Vienna to get the cut-price deal.

    Drivers doing fewer than 30 km will be charged one euro for each k

    m they didn't cover.

    Lauda said on Wednesday he hoped to reach sales of 750,000 euros ($877,000) in the first year of operation.

    Laudamotion

    If all goes well, he added, Laudamotion will eventually try to make 150 to 200 cars available to customers, not only in Vienna but

    in two other Austrian cities, Linz and Salzburg, as well as Barcelona in Spain.

    Twice a Formula One champion with Ferrari, Lauda faced major difficulties coming back from a firey crash during the Mount Fuji Grand Prix in Japan in 1976.

    He suffered serious burns to his head as well as lung damage from breathing toxic fumes and fell into a coma.

    Six weeks later he was back on the track and remained on the circuit - without winning the championship - until 1979, when he retired.

    He made a comeback in 1982 with McLaren, with whom he won a third world title.

    SOURCE: Reuters


    YOU MIGHT ALSO LIKE

    Chief Allan Adam on being beaten by police and Indigenous rights

    Chief Allan Adam on being beaten by police and Indigenous rights

    The chief discusses the legacy of residential schools, making deals with the oil industry and the need for new treaties.

    Nuclear Gulf: Experts sound the alarm over UAE nuclear reactors

    Nuclear Gulf: Experts sound the alarm over UAE nuclear reactors

    From environmental disaster to a nuclear arms race, experts warn of layers of risks surrounding Barakah nuclear plant.

    Analysis: The Asia-Pacific arms race has taken an ominous turn

    Analysis: The Asia-Pacific arms race has taken an ominous turn

    As China increases its military might and trust in US alliances erode, Australia and Japan are going on the offensive.