Is reincarnation the future for cola?

PepsiCo’s latest advert, which takes aim at Coca-Cola’s Vanilla Coke product, emphasises how much the soft-drinks industry is focusing on spin-offs to provide profitability in the years to come.

    Vanilla Coke, Pepsi Kiwi......

     

    Both companies have unveiled a plethora of new sodas in recent years including Sprite ReMix,  Mountain Dew LiveWire and Pepsi LiveWire, prompting speculation that the companies may not be far from releasing such outlandish creations as “Peach Coke,” or “Pepsi Kiwi,” the Wall Street Journal reported.
     
    “We’re going to need higher levels of innovation to realy help the overall soft-drink category,” Chairman and Chief Executive Michael Bellas of Beverage Marketing told the WSJ.
     
    Both companies are seeking to boost sales as flag

    ship brands become less popular. Sales of Coca-Cola Classic fell two percent in 2002, while Pepsi-Cola sales slipped four percent, the WSJ said

    .

    SOURCE: Agencies


    YOU MIGHT ALSO LIKE

    How Moscow lost Riyadh in 1938

    How Moscow lost Riyadh in 1938

    Russian-Saudi relations could be very different today, if Stalin hadn't killed the Soviet ambassador to Saudi Arabia.

    Interactive: Coding like a girl

    Interactive: Coding like a girl

    What obstacles do young women in technology have to overcome to achieve their dreams? Play this retro game to find out.

    The War in October: What Happened in 1973?

    The War in October: What Happened in 1973?

    Al Jazeera examines three weeks of war from which both Arabs and Israelis claimed to emerge victorious.