Dell profit rises 24%

Dell Inc., the world’s largest PC maker, said fiscal second quarter profits rose 24 percent, boosted by buoyant demand from small businesses and individuals, the Wall Street Journal said.

    Agressive marketing strategies have boosted profits at Dell

    Net income climbed to $621 million, or 24 cents per share in the three months ended 1 August, compared with a profit of $501 million, or 19 cents a share, a year earlier. Sales advanced 16 percent to $9.78 billion, the WSJ reported.

     

    “Prices have come down so we’re seeing smaller businesses and consumers react more quickly to it,” Chairman and Chief Executive Michael Dell told the WSJ. “That’s where we’re seeing the upside.”

     

    Dell has focused on cutting prices by implementing a direct-to-consumer sales strategy, making its PC’s more competitive.

     

    Dell said it expects demand from the government and individuals to grow in step with a US recovery.

    SOURCE: Agencies


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