UK supermarkets develop new scheme for ethically produced goods

The Fairtrade logo has been the gold standard for ethically produced goods for 25 years, benefiting more than 1.6 million workers in 74 countries. Poor producers are empowered, supermarkets make millions and customers feel good about their purchase

The Fairtrade logo has been the gold standard for ethically produced goods for 25 years, benefiting more than 1.6 million workers in 74 countries.

Poor producers are empowered, supermarkets make millions and customers feel good about their purchases.

But now some big supermarkets and retailers in the UK are replacing it with their own schemes.

Al Jazeera’s Charlie Angela reports from London.