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Mixed benefits of slick cancer campaigns

Creative campaigns help raise a lot of money for some forms of cancer treatment, but other ones feel left out.
Last Modified: 05 Feb 2013 15:33

Pink ribbons, growing moustaches in November and exhausting runs are some of the successful projects which have raised cancer awareness around the world and, more importantly, millions of dollars. 

The slicker the campaign, the bigger the donations. But Al Jazeera's Rory Challands reports from London, this does not necessarily help the cause of all cancer research.

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Al Jazeera
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