Europe

Bodymetric scan developed for online shopping

Smartphone application identifies exact size and fit in bid to take uncertainty out of buying clothes on web.
Last Modified: 02 Jan 2013 18:23

Finding clothes that fit perfectly can be a perennial problem for the fashion conscious.

However, a new smartphone application developed in the UK could change that - it uses bodymetric scanning to identify your exact size and fit.

If it takes off, it could revolutionise the way we buy clothes, particularly in the online sector.

Jessica Baldwin reports from London.

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Source:
Al Jazeera
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