Europe
Celebrity trumps medals in Olympic glory
Valuing a gold medal includes athlete's personal charisma, global profile of their event and nationality.
Last Modified: 10 Aug 2012 21:34

For the athletes at the Olympics, the years leading up to the games have been all about sport - endless training and pushing themselves to win gold.

Those who take the top prize find glory, but only some will be able to cash in on their success.

Al Jazeera's Paul Brennan reports.

52
Source:
Al Jazeera
Topics in this article
People
Featured on Al Jazeera
Al Jazeera's exclusive publishing of a key Guantanamo prison military document lays bare the brutality of force-feeding.
Former military official says poverty and anger in indigenous communities mean conditions for an "insurgency" are ripe.
A four-part series that gives a rare insight into the country on the move, with history in tow.
Series on the Palestinian 'catastrophe' of 1948 that led to dispossession and conflict that still endures.
Featured
Hezbollah's hand in Syria
Lebanon-based militia is assisting villagers caught up in the conflict, and reportedly fighting alongside Assad forces.
Syria: The War Within
Two years since the start of the uprising, rebels and Assad's forces remain locked in conflict.
Afghan archaeology site faces rocky future
Copper-rich Mes Aynak is home to ruins of ancient villages, but threatened by a planned Chinese mining project.
China Rising
A four-part series that gives a rare insight into the country on the move, with history in tow.
Crisis in Bangladesh
Extensive coverage of war crimes tribunals and controversial calls for blasphemy laws.
join our mailing list