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Celebrity trumps medals in Olympic glory
Valuing a gold medal includes athlete's personal charisma, global profile of their event and nationality.
Last Modified: 10 Aug 2012 21:34

For the athletes at the Olympics, the years leading up to the games have been all about sport - endless training and pushing themselves to win gold.

Those who take the top prize find glory, but only some will be able to cash in on their success.

Al Jazeera's Paul Brennan reports.

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