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Social media boosts India election campaign

With 100 million Facebook users, India is second only to the US but can the virtual campaign world reach the masses?

Last updated: 09 Apr 2014 17:30
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Social media sites have become a new battleground for Indian politicians as more and more people get connected to the Internet.
 
Facebook now has 100 million users in India, second only to the United States.
 
But how far does the virtual campaign world reach?
 
Al Jazeera's Nidhi Dutt reports from New Delhi.

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Al Jazeera
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