The US government has spent $70,000 to buy airtime on the Pakistani airwaves in hopes of countering fervour around an anti-Islam video created by a California producer.
The ad features Barack Obama, the US president, and Hillary Clinton, secretary of state, saying the government of the United States had absolutely nothing to do with the video.
Running on seven networks, the department of state hopes the TV messages can reach up to 90 million Urdu-speaking viewers.
Al Jazeera's Imran Khan reports.
Source: Al Jazeera