In the past decade China has seen the rise of a sizeable middle class, now estimated at between 100 and 150 million people.
They typically earn an income of at least $10,000 a year, tend to own an apartment and a car, eat out and take holidays.
While increased wealth has brought increased opportunity, it has left many trying to keep up with their peers.
Al Jazeera's Melissa Chan reports from From Beijing.
Source: Al Jazeera