Australia is banning logos on all cigarette packets starting next year. It is the first move of its kind globally and it has provoked big tobacco companies into taking action.
Phillip Morris is taking legal action against a new law in Australia aimed at reducing smoking. The legislation bans commercial branding on all cigarette packets from next year - the first of its kind worldwide.
The tobacco giant wants the Australian government to strike the measure or pay up billions of dollars in projected losses.
Al Jazeera's Imran Khan reports on the looming showdown.
Source: Al Jazeera