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The Europe-wide horsemeat scandal has raised concerns about safety standards and food quality in industrial countries.
In the US, some farmers are practicing what they say is a more ethical alternative to mass production, part of a growing organic food movement.
But while demand for organic meat is rising rapidly, it still represents less than one half of one percent of all the meat sold in the US.
Al Jazeera’s Rob Reynolds reports from Sonoma Valley, California.
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