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Mexican farmers are looking to the past to create something new to sink their teeth into.
Farmers have revived a 1,000-year-old tradition that dates back to the Mayan Indians, who used natural gum in religious ceremonies and to clean their teeth.
The comeback was initiated by nearly 2,000 chicleros who have joined forces through co-operatives to produce the first organic chewing gum.
Al Jazeera's Rachel Levin reports from the Yucatan peninsula.
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