Mexico uses tequila train to draw tourists

Country embarks on publicity campaign to counter negative effects of drug-related violence.

    " />

    Drug-related violence across Mexico has killed thousands of people this year alone.

    The government is now trying to improve the country's image and to lure tourists back with a publicity campaign.

    The campaign includes the Tequila Express, a train that employs Mexico’s most famous drink, Tequila, and its most recognisable music, Mariachi.

    Al Jazeera's Adam Raney reports from Jalisco.

    SOURCE: Al Jazeera


    YOU MIGHT ALSO LIKE

    Assad to Putin: Thank you for 'saving our country'

    Assad to Putin: Thank you for 'saving our country'

    Russian and Syrian presidents meet to discuss strategy against 'terrorism' and political settlement options.

    Is Saudi Arabia becoming a danger to the region?

    Is Saudi Arabia becoming a danger to the region?

    We talk to US Congressman Ro Khanna about power politics and debate Mohammed bin Salman's new strategy for the Kingdom.

    Gender violence in India: 'Daughters are not a burden'

    Gender violence in India: 'Daughters are not a burden'

    With female foeticide still widespread, one woman tells her story of being mutilated for giving birth to her daughters.