[QODLink]
Rugby Union
Rugby World Cup eyes up Olympic Stadium
After success and attendance of London Games, organisers of 2015 Rugby World Cup are looking to repeat winning formula.
Last Modified: 17 Sep 2012 15:35
Organisers of the 2015 Rugby World Cup want to replicate the feel-good factor of London Games [Reuters]

The Olympic Stadium in London could be used as one of the venues for the 2015 Rugby World Cup, with organisers looking to feed off the success of the London Games for Britain's next major sporting event.

There are still uncertainties regarding who the tenants of the 80,000-seat arena will be after the London Games, with Premier League football club West Ham one of four bidders.

But if a tenant is secured before the list of 10 to 12 venues is submitted by the World Cup's organising committee at the start of next year, the iconic stadium that staged the gold-winning displays of Usain Bolt and Mo Farah could add rugby to the list of sports it will host.

"We have engaged with them from the very early part of this year and through the Olympic legacy company - you would be mad not to include it as part of your thinking,'' said Ross Young, chief operating officer of England's organising committee.

"It (Olympics) really did capture the hearts and minds of this country and cross the world. Everyone was in awe of what happened... it's putting the right kind of pressure on us"

IRB chief executive Brett Gosper 

The strong ticket sales that the Olympic Stadium would generate will help organisers post the profit of $162 million they are aiming to raise from the tournament.

With that in mind, football stadiums with big capacities such as Old Trafford, Anfield and Wembley will be relied upon to host matches along with the international grounds of Twickenham and Millennium Stadium. So far, only Leicester Tigers' Welford Road and Gloucester Rugby's Kingsholm are under consideration as English club rugby venues.

"To get as near as we can to the 3 million ticket sales, we have to engage with football clubs because they are the only ones who are going to give us the capacity to drive those numbers,'' Young said.

Tuesday will mark the three-years-to-go stage for organisers, who have recently brought in Debbie Jevans - a key player in the delivery of the Olympics and Paralympics in London - as chief executive.

Replicating the feel-good factor that surrounded the London Games is a key part of the World Cup organisers' overall strategy.

"We are conscious that there has been an amazing event that has happened in London in the Olympics. Everyone is having withdrawal symptoms,'' newly appointed IRB chief executive Brett Gosper said.

"It really did capture the hearts and minds of this country and cross the world. Everyone was in awe of what happened... it's putting the right kind of pressure on us.''

The buildup to the World Cup will start in earnest in early December when the pool allocation draw and match schedule is announced. Seedings are only finalized after the autumn test matches, which will see New Zealand, Australia and South Africa head over to Europe for matches against the northern hemisphere's best.

480

Source:
AP
Topics in this article
People
Country
City
Organisation
Featured on Al Jazeera
Swathes of the British electorate continue to show discontent with all things European, including immigration.
Astronomers have captured images of primordial galaxies that helped light up the cosmos after the Big Bang.
Critics assail British photographer's portrayal of indigenous people, but he says he's highlighting their plight.
As Western stars re-release 1980s charity hit, many Africans say it's a demeaning relic that can do more harm than good.
Featured
No one convicted after 58 people gunned down in cold blood in 2009 in the country's worst political mass killing.
While hosting the World Internet Conference, China tries Tiananmen activist for leaking 'state secrets' to US website.
Once staunchly anti-immigrant, some observers say the conservative US state could lead the way in documenting migrants.
NGOs say women without formal documentation are being imprisoned after giving birth in Malaysia.
Public stripping and assault of woman and rival protests thereafter highlight Kenya's gender-relations divide.