Countries showcase their wares at Olympics

Nations participating in London 2012 Games are using global event to market their cultures and cuisines.

    The Olympic Games provide an excellent marketing opportunity for brands looking to build exposure targeted at an international audience.

    The coveted promotional activity also provides a chance for countries to market themselves at London 2012.

    Hospitality houses are being used to showcase international cuisines and cultures.

    Al Jazeera's Rory Challands reports from London.

    SOURCE: Al Jazeera


    YOU MIGHT ALSO LIKE

    Gender violence in India: 'Daughters are not a burden'

    Gender violence in India: 'Daughters are not a burden'

    With female foeticide still widespread, one woman tells her story of being mutilated for giving birth to her daughters.

    The Muslims of South Korea

    The Muslims of South Korea

    The number of Muslims in South Korea is estimated to be around 100,000, including foreigners.

    Aamir Khan: The Snake Charmer

    Aamir Khan: The Snake Charmer

    Can Aamir Khan create lasting change in Indian society or is he just another Bollywood star playing the role of a hero?