|Adam Parr believes more races would increase global revenue for the sport [GALLO/GETTY]
Williams chairman Adam Parr has gone against the grain and declared he wants more races on the already packed Formula One calendar.
Several teams have said they are uncomfortable with the thought of a record 21 grands prix next year, although Turkey looks set to be dropped to bring the number down to 20, still a logistical and mental challenge for F1 participants.
However, Parr thinks shorter event weekends could open up space for other races as the sport continually expands to new markets with a first Indian Grand Prix due in October.
"I think the number of races can increase a little bit. We might have to look at the format of the weekend but we could do a couple more races," Parr told reporters.
"There are ways of increasing revenues."
Sponsorship and TV rights drive the sport and Formula One is constantly looking for ways to encourage new investors. Parr is well aware that in order for F1 to thrive, the cash must not dry up.
"The fundamental challenge is that Formula One is a very,very expensive show. It is not two blokes with a couple of tennis rackets and a pair of plimsolls all of which was provided free," he said.
"If you go to Cirque de Soleil and you see cutting edge performers in an amazing facility constantly updating the show it costs you $150 for a good ticket, or you can go to your local circus with a couple of mangy elephants and a rather droopy clown and it costs you $10. People are capable of distinguishing."
The Indian Grand Prix is an opportunity to reach a huge market and its success is likely to determine whether new races enter the calender.