|More than 40,000 women and children were in the crowd as Fenerbahce met Manisapor [AFP]
Women and children under 16 will watch Turkish league games for free starting this weekend, as part of the national football association's bid to reduce violence and swearing at male-dominated games.
Turkey is trying to encourage more women and children to attend games and change matches - frequently marred by violence, insults and obscenities - into more family friendly events.
The country is also hoping to revive interest in a league that has been mired in a match-fixing scandal involving 19 games last season.
The measure was announced on Friday and comes on the heels of the association's other initiative to curb fan trouble.
Earlier this month, Turkish football's governing body changed its rules to bar men from attending games played by teams sanctioned for fan trouble, allowing women and children into stadiums for free - instead of forcing them to play in empty stadiums.
As a result, more than 41,000 women and children packed an Istanbul stadium on September 20, cheering and waving club-colored flags, to watch Fenerbahce play Manisaspor.
The association said in a statement that it would reimburse the clubs for the tickets they would allocate to women and children. Free tickets would be distributed for games as of Saturday.
"(project will) increase interest in the game, prevent violence and disorder, dissuade ugly and bad cheering and create an atmosphere for families to easily watch events"
Turkish Football Association
Top-flight clubs have designated women- and children-only stands at stadiums. Besiktas reserved a stand of between 1,000-1,500 seats, Galatasaray allocated 1,940 seats while Fenerbahce earmarked 531, according to the association.
The project will "increase interest in the game, prevent violence and disorder, dissuade ugly and bad cheering and create an atmosphere for families to easily watch events," the association said.
"The beautiful game will remain so," it said.
The presence of women at the Fenerbahce game helped change the tone at the club's 50,000-seat Sukru Saracoglu Stadium as the visiting Manisaspor team was greeted with applause rather than the usual jeers.
Players from both teams also responded to the changed mood, tossing flowers to the crowd before the match.