|Geelong confirmed their place in the halls of fame by winning their third premiership in five seasons [GALLO/GETTY]
Geelong kicked the first goal 10 seconds into the match and withheld numerous Collingwood comeback attempts to beat the Magpies 18.11 (119) to 12.9 (81) in the Australian Football League championship Saturday.
A sell-out Australian Rules football crowd of 100,000 was expected for the grand final at the Melbourne Cricket Ground.
Despite intermittent rain, the prediction wasn't far off - 99,537 watched as the Cats prevented Collingwood from winning their second consecutive title and tie Carlton and Essendon for total league championship titles at 16.
It was Geelong's ninth title overall and third in five years, having won previous league "flags'' in 2007 and 2009.
Collingwood led by three points at halftime but Geelong kicked five goals in the third quarter to lead by seven going into the fourth quarter, which they dominated to give Chris Scott a championship in his first season as coach.
Scott, a two-time former premiership player with the Brisbane Lions, became the first coach to win a championship in a debut season since Alan Joyce achieved the feat with Hawthorn in 1988.
The loss was a disappointing end to Mick Malthouse's 28-year career as an AFL coach. He led Collingwood to three previous grand finals before winning the 2010 title with the Magpies.
"In fairness to everyone at the football club, I think they need a fresh start,'' Malthouse said after the match.
"I think those that are at the football club need a bit of space to go in the direction that they feel is going to take the club forward. I could be demanding and stay in the role and force it to be something ... but I just don't see any point.''
Geelong forward Steve Johnson kicked four goals while forward Tom Hawkins and midfielder Jimmy Bartel, who was a member of the 2007 and 2009 Geelong championship sides, had three each.
"This one is pretty sweet after everyone wrote us off,'' Bartel said.
"We knew if we kept grinding away, and kept playing the game at the contest, we backed ourselves to get over the top of them.''
Travis Cloke kicked three early goals for Collingwood to keep the Magpies in the match early.