But success might not be so easy in Cairo. Two young Egyptian entrepreneurial upstarts may stand in their way. In 2000, long before the advent of Starbucks in the country, they started a coffee chain, Cilantro – which swiftly grew to 21 stores.
People & Power examines just how an indigenous coffee culture is challenging the imperial ambition of an American coffee mogul.This episode of People & Power aired from 20 June 2007Watch this episode of People & Power here:
To contact us click on 'Send your feedback' at the top of the page
Watch Al Jazeera English programmes on YouTube
Click here to go to "Your Views" page to comment on our debates.