[QODLink]
One on One
Russell Simmons
The multi-millionaire media mogul talks to Riz Khan.
Last Modified: 16 Jul 2008 12:43 GMT

Russell Simmons continues to shape the
hip-hop music scene
This week on One on One, meet the founder of Def Jam records, Russell Simmons.

Creating a world of hip-hop took him from being a street hustler to a multi-millionaire media mogul by the time he was in his thirties and he quickly became one of the most influential figures in the US music industry.

Known as "Rush", the entrepreneurial native of Queens, New York, spent his early years connected to the street scene that would eventually make him one of hip-hops wealthiest names.

Before long he was managing his younger brother Joseph's group, Run DMC, and busy setting up the iconic Def Jam records with punk rock fan, Rick Rubin.

Def Jam built up stars such as LL Cool J, Public Enemy and the Beastie Boys.

Proving he had shrewd business skills, Simmons soon branched out to launch the successful clothing line, Phat Farm - and later, Baby Phat, managed by his now ex-wife, former supermodel, Kimora Lee.

Even though he sold his shares in Def Jam in 1999, Simmons continues to shape the hip-hop music scene and influences some of its top stars.

This episode of One on One airs from Saturday, July 19, 2008.

Source:
Al Jazeera
Topics in this article
People
Featured on Al Jazeera
Your chance to be an investigative journalist in Al Jazeera’s new interactive game.
An innovative rehabilitation programme offers Danish fighters in Syria an escape route and help without prosecution.
Street tension between radical Muslims and Holland's hard right rises, as Islamic State anxiety grows.
Take an immersive look at the challenges facing the war-torn country as US troops begin their withdrawal.
Featured
Private citizens take initiative to help 'irregular' migrants, accusing governments of excessive focus on security.
Indonesia's cassava plantations are being killed by mealybugs, and thousands of wasps will be released to stop them.
Violence in Ain al-Arab has prompted many Kurdish Syrians to flee to Turkey, but others are returning to battle ISIL.
Unelected representatives quietly iron out logistics of massive TPP and TTIP deals among US, Europe, and Asia-Pacific.
Led by students concerned for their future with 'nothing to lose', it remains to be seen who will blink first.