one on one - edward de bono
One on One

Edward de Bono

One on One meets one of the world’s greatest creative thinkers.

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 Edward de Bono with Pervez Musharraf, the Pakistani
president, in 2003 [EPA]

This week on One on One, meet one of the world’s greatest creative thinkers, Edward de Bono.

He was trained as a psychologist and physician – but made himself a household name as the father of ‘lateral thinking’ – a concept he pioneered.

His dozens of best-selling books have been translated into close to 40 languages – and he travels the globe consulting for governments and big business.
 
Born in Malta, with degrees from the top universities around the world, this medical man with a radically different approach became a prolific writer on the subject of thinking – including best-sellers such as The Mechanism of the Mind in 1969 and Six Thinking Hats in 1985.
 
His ability to problem solve a wide range of issues – usually through lateral thinking – has made him something of a guru for top management across the world who seek his advice.
 
Even though Dr. de Bono jokes about his age – being in his 70s – he still spends most of his time thinking – and teaching other people how to think.

Watch part one of this episode of One on One

Watch part two of this episode of One on One

This episode of One on One aired on Saturday, May 10, 2008



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