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Listening Post
Debating race in the US
How an Al Jazeera report ignited a key election debate, plus Hollywood PR.
Last Modified: 27 Oct 2008 07:28 GMT


Watch Part 2

This week on The Listening Post an Al Jazeera English report on a US election rally gives a glimpse of what the rest of the mainstream media are avoiding.
 
Casey Kaufmann is an American reporter working for Al Jazeera English. On a recent assignment he documented the views from a selection of John McCain and Sarah Palin supporters at a Republican rally in Ohio.

Some of those voices revealed not just fundamental misunderstandings of the Democratic presidential candidate, Barack Obama, but also an underlying racial prejudice.

Within a week the report had become by far the most watched Al Jazeera English video on Youtube.

But are these American voices being ignored by the mainstream US media? The Listening Post looks at the issue that could determine the most important election in the world, but which is being soft-pedalled by the media: race.
 
In part two we look at the latest tactics being employed by the Hollywood PR industry to get people in to cinemas.

Hollywood PR

While the credit crunch takes a big bite out of many industries the movie business remains strong. People's appetite for ever-bigger blockbuster fare means that the financial risks for the studios are enormous.

As the media landscape changes to a digital world the studios' marketing campaigns have followed.

The Listening Post's Robin Armstrong goes online to see how viral marketing is being used to sell the celluloid stars.


This episode of The Listening Post aired from Friday, October 24, 2008

Source:
Al Jazeera
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