Can Toyota restore public trust?
Safety concerns have led the car manufacturer to recall millions of vehicles.
Last Modified: 08 Feb 2010 09:25 GMT

For decades the Toyota brand has been associated with quality, efficiency and good value, but the latest recall of millions of vehicles over safety concerns has affected its sales and reputation.

And now the car manufacturer is investigating safety issues in its flagship models - the latest Prius and Lexus hybrid cars. This move could cost Toyota some $2bn and further undermine confidence in what was once the symbol of Japanese reliability.

What led to this situation? Is safety being compromised for technological innovation? Will Toyota ever be able to restore public trust and has the drive for profit overwhelmed concerns about safety?

This episode of Inside Story aired on February 7, 2010.

Al Jazeera
Featured on Al Jazeera
An innovative rehabilitation programme offers Danish fighters in Syria an escape route and help without prosecution.
Street tension between radical Muslims and Holland's hard right rises, as Islamic State anxiety grows.
Take an immersive look at the challenges facing the war-torn country as US troops begin their withdrawal.
Ministers and MPs caught on camera sleeping through important speeches have sparked criticism that they are not working.
Anti-government secrecy organisation struggling for relevance without Julian Assange at the helm.
After decades of overfishing, Japan is taking aim at increasing the number of bluefin tuna in the ocean.
Chinese scientists are designing a particle-smashing collider so massive it could encircle a city.
Critics say the government is going full-steam ahead on economic recovery at the expense of human rights.
Spirits are high in Scotland's 'Whisky Capital of the World' with one distillery thirsty for independence.
join our mailing list