Every year hundreds of millions of tonnes of plastic are produced to meet our growing appetite for the material. Plastic is everywhere - and it is choking not just the land but our marine life too.
So a natural alternative made from sugar beet waste may just be the answer to our destructive love affair with plastic.
A company in Italy called Bio-on has found that bacteria that feed off sugar beet waste can be manipulated to create a biodegradable alternative to plastic.
Giorgia Scaturro is in Bologna, Italy, to see whether this bioplastic could offer a solution to a growing environmental problem.
earthrise can be seen each week at the following times GMT: Tuesday: 2230; Wednesday: 0930; Thursday: 0330; Friday: 1630; Saturday: 2230; Sunday: 0930; Monday: 0330; Tuesday: 1630.
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Source: Al Jazeera