[QODLink]
Counting the Cost
Sailing: Combining business with pleasure
Why has Germany survived the eurozone crisis better than other countries?
Last Modified: 09 Jul 2012 12:55

Counting the Cost host Kamahl Santamaria travelled to Kiel in Germany for 'Kieler Woche' – the biggest sailing regatta in the world. Not only was it a spectacular event, it was a huge convergence of sport and technology.

Sailing Team Germany has brought German corporate giants Audi and SAP on board to assist with its training programme for London 2012. Kamahl spent the day with SAP co-CEO Jim Snabe, talking to him about how SAP is offering the German sailors real technology rather than just sponsorship money.

They also held a lengthy discussion about the state of the German and eurozone economy, and why Germany has managed to survive the crisis better than others. A 20-year veteran of SAP, Snabe spoke of the need for innovation and apprenticeships to keep employment chances alive for young Germans.

Snabe says: "While there is uncertainty in Europe and no doubt the southern part of Europe is in a crisis because of the debt situation, Germany is proving that you can be a European market and be very successful. There are a couple of reasons for that. First of all they kept a production, so they didn't outsource everything to other parts of the world. They are very global in their approach, so companies in Germany are successful, because they go global very early. And thirdly, and we have seen that at SAP, we focus on innovation so you can drive growth, not just efficiency."

 
Watch each week at the following times GMT: Friday: 2230; Saturday: 0930; Sunday: 0330; Monday: 1630. Click here for more Counting the Cost.

Follow Kamahl Santamaria @KamahlAJE and business editor Abid Ali @abidoliverali

317

Source:
Al Jazeera
Topics in this article
People
Country
City
Featured on Al Jazeera
More than one-quarter of Gaza's population has been displaced, causing a humanitarian crisis.
Ministers and MPs caught on camera sleeping through important speeches have sparked criticism that they are not working.
Muslim charities claim discrimination after major UK banks began closing their accounts.
Italy struggles to deal with growing flood of migrants willing to risk their lives to reach the nearest European shores.
Featured
Thousands of Houthi supporters have called for the fall of Yemen's government. But what do the Houthis really want?
New ration reductions and movement restrictions have refugees from Myanmar anxious about their future in Thailand.
US lawyers say poor translations of election materials disenfranchise Native voters.
US drones in Pakistan have killed thousands since 2004. How have leaders defended or decried these deadly planes?
Residents count the cost of violence after black American teenager shot dead by white Missouri police officer.
join our mailing list