South Korean pop music known as 'K-Pop', is flourishing around the world, finding new fans across Asia, Europe and the US.
With attractive artists, catchy tunes and polished dance moves, K-Pop is the number one draw-card for tourists to South Korea and generates tens of millions of export dollars.
But punishing schedules and contracts, plus links to prostitution and corruption have revealed a dark side to the industry.
Meanwhile critics claim K-Pop is too manufactured to create mega-international stars or to sustain its future.
101 East explores South Korea's K-Pop phenomenon and asks if it is a music revolution that is set to last.
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