As Oscar excitment builds in Hollywood where the annual event is set to take place on Sunday, many people are speculating what is in store for this year's awards ceremony.

Avatar, which has raked in more than $2.5 billion in ticket sales worldwide, making it the highest-grossing film of all time, is a contender for several honours including the coveted best picture and best director awards.

Al Jazeera's Cath Turner reports on how its success has rival studios scrambling to cash in on the 3D phenomenon.

Source: Al Jazeera