Russia sees looming brand war over Pussy Riot

A brand war is looming in Russia over the name “Pussy Riot” – the all-female punk band whose fame skyrocketed after being imprisoned for staging an anti-Kremlin protest in a Moscow cathedral in February.

There are reports that a rising number of individuals in the country are attempting to patent the name for personal gain, amid increasing demand for Pussy Riot merchandise. 

Rory Challands reports from Moscow.