London 'logo police' stifle Olympic profits

Businesses complain Olympics sponsors and organisers are going overboard with brand security‎.

    With just over a week to go before the start of the 2012 Summer Olympic Games, many London businesses are hoping to cash in on the tourist boom.

    Smaller enterprises, however, say they will miss out because of restrictions on using the Olympic logo.

    Event organisers say more than a billion dollars in sponsorship could not have been raised without the protection from unauthorised use of branding and "ambush marketing".

    Some believe that kind of corporate thinking is killing off the spirit of the games.

    Al Jazeera's Andrew Simmons reports.

    SOURCE: Al Jazeera


    YOU MIGHT ALSO LIKE

    Double standards: 'Why aren't we all with Somalia?'

    Double standards: 'Why aren't we all with Somalia?'

    More than 300 people died in Somalia but some are asking why there was less news coverage and sympathy on social media.

    How Moscow lost Riyadh in 1938

    How Moscow lost Riyadh in 1938

    Russian-Saudi relations could be very different today, if Stalin hadn't killed the Soviet ambassador to Saudi Arabia.

    Kobe Steel: A scandal made in Japan

    Kobe Steel: A scandal made in Japan

    Japan's third-largest steelmaker has admitted it faked data on parts used in cars, planes and trains.