According to the World Health Organisation, more than 5,500 people died in road accidents in Pakistan in 2007.
The number of road deaths per 10,000 vehicles in the country is one of the highest in the world.
The government puts the economic cost of road accidents and injuries at more than $100m per year but only a fraction of that amount is spent on road safety and educating motorists.
This is why health experts are demanding a comprehensive national safety plan.
Al Jazeera’s Imtiaz Tyab reports from Islamabad.