Invented more than 60 years ago in post-war Japan, the humble instant noodle has become one of the world's most popular snacks.
Last year more than 92 billion packets of instant noodles, an average of 15 servings for every person on the planet.
But now noodle makers are casting their eyes at a more lucrative market.
Al Jazeera's Gerald Tan reports from the World Instant Noodle Summit in Kuala Lumpur.
Source: Al Jazeera