The latest edition of Grand Theft Auto, one of the most successful and yet controversial games series of all time, has been released.
The 18-rated game, which takes gamers into a world of guns, prostitution and drug-dealing, is expected to generate more than $1bn in its first year.
It cost $265m to make, which is more expensive than the blockbuster film, Avatar.
The franchise has sold 135 million units worldwide since its creation in 1997. That is more sales than the top five music albums of all time.
Al Jazeera's Jennifer London reports on how the gaming industry is redefining entertainment from Hollywood, California.