The powerful pro-gun lobby group in the United States has began a full media offensive.
The National Rifle Association is defending its response to the school shooting in Newtown, Connecticut that left 26 people dead - including 20 children.
On Friday, the group had said gun control laws are the real problem, blaming Hollywood and violent video games for gun deaths.
Al Jazeera's John Terrett reports from Washington DC.
Source: Al Jazeera