An unrelenting President Barack Obama has jabbed at Republican candidate Mitt Romney's record with a private equity firm in two fresh ads, barely a day after his rival sought an apology over an earlier advertisement from the US president's campaign team.
Obama met Romney's plea for an apology over the attacks with a mocking ad that charged that the firm Romney founded had shipped American jobs to China and Mexico, that Romney has personal wealth invested in Switzerland, Bermuda and the Cayman Islands, and that as Massachusetts governor, he sent state jobs to India.
"Mitt Romney's not the solution. He's the problem," the ad says as Romney is heard singing "America the Beautiful" at a campaign appearance.
Another ad released on Saturday played clips of Romney demanding the president apologise, followed by footage of the Republican candidate attacking Obama.
"Mitt Romney. He sure asks for a lot of apologies," the ad said. "When he's not busy launching attacks."
The Romney campaign slammed Obama for the ads.
"Every day, President Obama hits a new low," said Romney campaign spokeswoman Andrea Saul. "It is sad and shameful that President Obama would mock 'America The Beautiful'. But sadly it's not surprising for the man who launched his presidency with an apology tour."
At stake is Romney's chief contention that as a former businessman, he has the experience to create jobs and spur a struggling economy.
The Obama campaign has said that Romney ran a firm that pioneered the practice of sending American jobs out of the country and that his background is one of an investor rather than a job creator.
Romney on Friday demanded that Obama apologise for his campaign's attacks about his business record and questions over whether the Republican was still leading Bain Capital when the private equity firm outsourced US jobs abroad.
Obama has said since Romney touts his business background as one of the main reasons he should be elected president, then Romney should answer questions about when he left Bain.
Obama also suggested that Romney was a deep-pocketed candidate who was mainly attacking him on the economy but had not offered suggestions on how to fix it.
Pressure was also building on Romney from within his own party to be more forthcoming with his finances, a day after he declared that he would not release past income tax returns beyond his 2010 tax records.
Meanwhile, Obama, soaked to the skin as he rallied supporters during a downpour in the election battleground state of Virginia, kept up his attack on Romney as the rhetoric hardened on both sides.
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Standing before about 900 people on Saturday at the Walkerton Tavern & Garden who stood cheering and chanting despite the drenching rain, Obama attacked Romney's record as head of a private equity firm and contrasted his own middle-class childhood with Romney's wealth.
"I don't want a pioneer in outsourcing. I want some insourcing. I want to bring companies back," Obama told the crowd in the town near Richmond, rain dripping from his face, as supporters chanted, "Four more years".
Obama did not dwell on Romney's business record, leaving the sharpest attacks to his campaign and the new television commercial. Still he played up the charge that Romney and the private equity firm he founded in 1984 sent jobs overseas.
"Over the next four months the other side is going to spend more money than we've ever seen in our lifetime on a bunch of negative ads," Obama said, brushing rain off his face. "What these ads are going to do is just say the economy isn't where it needs to be and it's Obama's fault. That's their message."
"That's a plan for maybe winning the election but it's not a plan for creating jobs or helping the middle class. It's not a plan for rebuilding our economy."
While Obama hammered Romney for a second consecutive day in Virginia, Romney spent time with his family in New Hampshire.
Romney has kept his campaign message exclusively on economic themes, casting the election as a referendum on Obama's economic stewardship.
With polls showing a relatively competitive race for the November 6 election, Obama has constantly painted Romney as a multi-millionaire private equity specialist who is out of touch with ordinary voters.
The president continued that theme on Saturday, reminiscing about humble vacations as a child when his family would travel on a Greyhound Bus and a highlight was being able to swim in the motel swimming pool or using the motel's vending machines.
Tensions between the campaigns have escalated sharply over Romney's tenure at Bain Capital, which the Democratic president has used to put his opponent on the defensive and switch the conversation from Obama's handling of the weak economy.
Romney has said he left Bain Capital in 1999, when he was tapped to lead the Salt Lake City Olympics. But the Boston Globe reported on Thursday that public records indicate he was still registered as a top official at the firm for three more years.
Timing matters because Romney has said since he left Bain in 1999 he was not responsible for bankruptcies and layoffs at Bain-owned businesses after that time.
Source: Al Jazeera and agencies