[QODLink]
Americas
Facebook launches organ donor campaign
Social networking website calls on its 900 million users to support those in need of organ donations.
Last Modified: 02 May 2012 16:43
Facebook founder Mark Zuckerberg discussed the initiative on ABC's 'Good Morning America' on Tuesday [Reuters]

Facebook has encouraged its more than 900 million users to use the social networking website as a tool to find organ donors.

The proposal, issued by top executives Mark Zuckerberg and Sheryl Sandberg, came out on Tuesday, asking potential donors to display their information on their personal pages.

"With the waiting list, that tells you there are more people out there that need organs than are willing or able to donate"

- Michael Shelling, marketing consultant

"We think that people can really help spread awareness of organ donation and that they want to participate in this to their friends, and we think that can be a big part in helping to solve the crisis," Zuckerberg told ABC-TV's "Good Morning America" programme on Tuesday.

There are currently 92,102 people in the United States waiting for a donor kidney, the organ that is in greatest demand, according to the Organ Procurement and Transplantation Network.

Last year, only 28,535 kidney transplants took place, with the majority of those donated from deceased donors.

That disparity leaves many waiting in line for a donor organ to become available, a process that can take three or four years, said Joel Newman, a spokesperson for the United Network for Organ Sharing.

In many cases, people simply do not think about becoming an organ donor, Newman said. He hopes Zuckerberg's call to have people add their donor status to their Facebook Timeline will increase awareness of the need for organ donors.

"Organ donation is generally something many people think is a wonderful thing, but many people just haven't made that decision," Newman said.

Surveys show that as many as 90 per cent of Americans support organ donation, but only about one-third of the 200 million licensed drivers in the US actually tick the box indicating consent to being an organ donor.

In the US, a person dies waiting for a transplant every four hours. While the need for organ donation continues to rise, donation rates have been nearly flat for the past 20 years.

Source:
Agencies
Topics in this article
People
Country
City
Featured on Al Jazeera
More than one-quarter of Gaza's population has been displaced, causing a humanitarian crisis.
Ministers and MPs caught on camera sleeping through important speeches have sparked criticism that they are not working.
Muslim charities claim discrimination after major UK banks began closing their accounts.
Italy struggles to deal with growing flood of migrants willing to risk their lives to reach the nearest European shores.
Featured
China President Xi Jinping's Mongolia visit brings accords in the areas of culture, energy, mining and infrastructure.
An estimated 36 people die each day in embattled town where pro-Russia rebel separatists fight Ukrainian soldiers.
People are starving in southern Somalia while relief efforts are blocked by government and rebel fighting.
Some scientists say authorities in favour of nuclear energy tend to deny the negative results of researchers.
Report on child sex abuse in British Asian community highlights issues that may affect the entire nation.
join our mailing list