Toyota chief apologises in China
Carmaker hopes "to win back consumers' confidence" in world's biggest car market.
Last Modified: 02 Mar 2010 03:53 GMT
Toyoda apologised four times during the one-hour long news conference in Beijing [Reuters]

The president of embattled Japanese carmaker Toyota has apologised to customers in China about the company's safety woes.

Akio Toyoda bowed in apology before hundreds of journalists who gathered at a hotel in Beijing on Monday, days after he apologised before a US congressional hearing in Washington for safety lapses that have led to the recall of 8.5 million vehicles worldwide.

Toyoda said he came to Beijing in person to try to reassure Chinese customers because "the Chinese market is very important".

"I would like to express directly to Chinese consumers our apology through my own remarks, and at the same time to explain to Chinese customers what has happened recently, to give Chinese customers some relief."

The Toyota chief apologised four times during the one-hour news conference.

"We hope to win back consumers' confidence in China by handling the recall as soon as possible," said Toyoda, who is also the company's chief executive.

Global quality committee

Toyoda also said that in response to the crisis, a global quality committee would be formed with a chief quality officer from each region.

In China, the company announced a recall of 75,552 RAV4 sport-utility vehicles in late January due to an accelerator pedal problem.

The company has not announced a recall for other models in China and on Monday, Toyoda said the problems of faulty floor mats and braking software had not affected vehicles sold in the country.

The Chinese market has become increasingly important to Toyota [AFP]

But a Chinese product safety watchdog warned last week that drivers of imported Toyotas should have their cars, including the Tundra, Camry and Corolla models, checked for possible defects.

China, the world's biggest car market, has become increasingly important to carmakers as they struggle with weak global sales.

China's overall vehicle sales increased by 45 per cent last year to 13.6 million, overtaking the US as the world's biggest vehicle market.

Toyota, which started relatively late in the country, remains behind competitors such as General Motors, Volkswagen and Nissan in vehicle sales.

The Japanese auto giant's sales in China increased by 53 per cent year on year in January, but according to the Nikkei business daily, the recalls have already decreased demand, leading Toyota to begin discount sales.

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