|Toshiba's move hands Blu-ray victory in the format war over next-generation DVDs [Reuters]|
Toshiba has said it is abandoning the HD DVD format for next-generation video, effectively surrendering to Sony's rival Blu-ray system.
The Japanese electronics giant said late on Tuesday that it would no longer develop, make or market HD DVD players and recorders.
The move follows days of speculation that Toshiba was preparing to concede defeat in the relatively short-lived format war over high-definition video.
"We concluded that a swift decision would be best," Atsutoshi Nishida, Toshiba's president, told reporters at his company's Tokyo office.
Both HD DVD and Blu-ray use blue lasers to read the discs which have a shorter wavelength than red lasers used on older DVD players
That means discs can hold much more information needed for high definition audio and video
Blu-ray discs hold up to 50GB, while HD DVD discs hold 30GB. A standard DVD can hold just under 5GB
Blu-ray backers include Sony, Matsushita (Panasonic), Samsung and Apple
HD DVD backers include Toshiba, NEC, Microsoft, Intel and HP
Toshiba said shipments of new HD DVD machines to retailers would stop by the end of March.
The move deals a blow to an estimated one million consumers worldwide who have purchased HD DVD players and recorders, which are now set to become obsolete.
Nishida said the recent decision by Hollywood studio Warner Bros. to release movie discs only in the Blu-ray format made the decision inevitable.
"That had tremendous impact," he said. "If we had continued, that would have created problems for consumers, and we simply had no chance to win."
Warner's announcement came just days after US retail giant Wal-Mart announced it was stopping sales of HD DVD players and discs and would only stock Blu-ray.
Blu-ray is backed by manufacturers Sony and Matsushita – owners of the Panasonic brand, among others, as well as five major Hollywood movie studios.
The expected collapse of HD DVD is also likely to deal a heavy blow to Microsoft, which had backed the format, incorporating a player into its latest Xbox 360 gaming consoles.
But despite the blow to Toshiba's pride as well as hundreds of millions of dollars in write-offs, analysts say the decision to halt HD DVD exit would likely be good for business.
|Toshiba's HD DVD system lost support |
from key Hollywood studios [Reuters]
Earlier Goldman Sachs said such a move would improve Toshiba's profitability by between $370m-$463m.
On Monday shares in Toshiba jumped more than 6 per cent in Tokyo on speculation that an announcement on HD DVD was imminent.
Both Blu-ray and HD DVD deliver superior video and audio quality compared with standard DVDs, but they are incompatible with each other.
Analysts say the rival formats led many consumers to avoid upgrading to high-definition DVD players because they were unwilling to invest in technology that may become obsolete.
Toshiba was also criticised for poor marketing and its failure to secure solid backing from Hollywood for the HD DVD format.
Sony, by contrast, was able to use its own strong connections to the film industry to woo five of the big seven studios over to Blu-ray.
The battle over the next generation DVD formats had been likened to the home video tape war of the 1980s between VHS, developed by JVC, and Betamax, backed by Sony.
Betamax eventually lost out in the consumer market, despite its superior picture quality.