Hoping to cater to women concerned by soaring snatch thefts, the handbag is designed to break free from both ends of its strap on being yanked hard. Just like lizards that drop their tails when threatened or grabbed at.
Miroza Leather, a feminine accessories company, is also offering free insurance to back up their claims.
The more than more than $13,400 in insurance coverage would be provided by ING Insurance Bhd, the local arm of Dutch conglomerate ING, on the Giossardi line of bags.
Snatch thieves in Malaysia usually drive past victims on motorcycles and grab the shoulder-slung bags.
In many cases, the victims fall and are seriously injured. At least one woman died in such a case last year.
"Saddened by the numerous reports of snatch theft losses and injuries, Miroza Leather came up with the innovative idea," Syed Razlan Jamaluddin, the executive chairman of Miroza's parent company MESB Bhd, said.
Customers of Giossardi bags will get the free insurance for accidental death or permanent disablement as a result of snatch theft.
In addition, they can also claim medical expenses of up to $265 and document loss up to $80 for the first year of purchase.
The handbag, priced at $27 and above, was launched on Wednesday by Chew Mei Fun, the parliamentary secretary of the Women, Family and Community Development Ministry.
She said the number of snatch theft cases has dropped from 9999 between January and October 2004 to 7909 in the same period last year.