Vivendi looks to sell off cable TV channels

As Vivendi Universal SA prepares to sell off of its entertainment assets, USA Network will play a lead role in a deal that valued up to $14 billion.

    Vivendi has had difficulty explaining falling share prices

    The USA Network, present in 90 million homes, is the largest of Vivendi’s three cable channels and is itself valued at about $4.5 billion. But Vivendi’s auction of the cable company comes amid a decline in viewership and shrinking growth.

    Three years ago, USA Network boasted a primetime audience of 2.3 million, but according to Nielson Media Research, last months figures showed audiences fell to 1.8 million, the WSJ reported.

    Vivendi has told bidders including NBC’s parent General Electric., that it would like $14 billion. Most bidders think the assets are worth about $11 billion. If it doesn’t get its asking price, Vivendi may instead take sell its entertainment unit in an initial public offering.

    SOURCE: Agencies


    YOU MIGHT ALSO LIKE

    Why some African Americans are moving to Africa

    Escaping systemic racism: Why I quit New York for Accra

    African-Americans are returning to the lands of their ancestors as life becomes precarious and dangerous in the USA.

    Why Jerusalem is not the capital of Israel

    Why Jerusalem is not the capital of Israel

    No country in the world recognises Jerusalem as Israel's capital.

    North Korea's nuclear weapons: Here is what we know

    North Korea's nuclear weapons